ATRESMEDIA
SUMMARYOFTHECORPORATERESPONSIBILITYREPORT 2013
15
PonleFreno
Ponle Freno
was launched at the start of 2008 to help save lives on the
road. This initiative has
Atresmedia
’s long-term commitment to actively
and decidedly involve itself in initiatives and measures that help to im-
prove road safety and reduce the number of road accidents, one of the
mainblights onSpanish society.
Highlights
_ Creationof thePonleFreno - AXAStudyCentre.
_ Approval byCongress of a non-legislativeproposal toonlyplace
radars indangerous sections.
_ Presentation of the 5th Ponle Freno awards for the most out-
standing initiatives inRoadSafety.
_ Record involvement and fund raising for the5thPonleFrenoFun
Run.
_ Holdingof the3.0Conferences on International RoadSafety and
Whiplash.
_ Third Edition of the campaign to report signs and road in poor
condition.
El Estirón
Good eating habits and physical activity are the foundation for ensuring
that childrengrowup tobehealthy. As a result,
Atresmedia
launched the
El Estirón
campaign in 2011, aimed at children anddesigned to helppre-
vent obesity and all its associated illnesses.
Highlights
_ Atresmedia and the Ministry of Health come together to fight
childhoodobesity.
_ First ‘ColesActivosAwards’.
_ Recordparticipation in the second editionof the ‘DeMarcha con
El Estirón’ initiative.
_ El Estirón launches its new video clip and choreography called
‘Muévete’.
Winners of the 5
th
PonleFreno run.
