For the first time, Atresmedia supports Fundacion Capacis by broadcasting its awareness campaign, which aims to make borderline intelligence people visible. The spot, broadcasted on all Atresmedia television channels, shows how people with borderline intelligence can carry out their work with competence and responsibility. We just need to give them that opportunity.
Fundación Capacis is a non-profit organization that accompanies young people, aged 18 to 30, with borderline intelligence and mild intellectual disabilities in the construction of their own future, through personal and professional development with adapted training, support and advice on their work schedules.
This support is part of the pro bono project of Atresmedia Group through which it broadcast free-of-charge advertising communications to social entities that meet certain requirements. Through this initiative, the Company disseminates the work of numerous foundations and associations that serve people with disabilities, broadcasting their spots on all Atresmedia television channels, radio stations and digital platforms. These campaigns allow them to increase their number of members, as well as their ability to raise awareness about the social problem in which they work.