Atresmedia, through all its communication channels, has disseminated the materials of the Down España campaign, entitled this 2020 ‘#LosVerdaderosInfluencers’ (the real influencers). The message of the campaign this year focuses on the positive influence that people with Down syndrome have in their immediate environment, changing the way they see and face the lives of the people around them in their day to day.

In the television spot, young people with Down syndrome appear, such as Paula, Santi, Ángel, Alex, Teté, Irene, Camino, Visi and Ainhoa who, dressed as true idols, become influencers for a day and share the limelight alongside well known faces on social networks like Dani Mateo, El Hombre de Negro, Marta Carriedo or Paula Gonu.

This annual support for Down España’s campaigns on the occasion of World Down Syndrome Day is part of the pro-bono project of Atresmedia Group, whereby it broadcasts advertising communications at no cost for social entities that meet certain requirements. With this initiative, the company disseminates the work of numerous foundations and associations that serve people with disabilities, by broadcasting their advertising spots on all its TV channels, radio stations and digital platforms. These free campaigns increase their number of members, as well as their capacity to raise social awareness and to explain the social problems that they tackle.