The project, in which Atresmedia participates as a driving company, constitutes an action group made up of companies that aims to generate knowledge, disseminate it, activate the mobilization for the integration of diversity and promote business and social awareness in matters of disability, employment and social inclusion.

The group will develop throughout 2021 different initiatives geared towards the dissemination of diversity, the generation of knowledge and dialogue around diversity. Among the actions that are planned are the preparation of research reports on good practices in the field of equal opportunities, the participation and organization of knowledge and awareness days on diversity, or the promotion of technical conferences to delve into topics such as inclusive leadership, diversity in the workforce, measuring impact or the digital divide, among others.

The initiative encourages collaboration between companies to achieve two Sustainable Development Goals of the 2030 Agenda: 8, Labor and Economic Growth, and 10, Reduction of Inequalities.

Atresmedia for its part, through the joint work of the Human Resources and Corporate Responsibility Departments, is committed to diversity and incorporating the talent of people with disabilities into its workforce, carrying out inclusive selection processes, incorporating students with disability through the company's internship program and carrying out training actions that contribute to improving the training of people with disabilities in the audiovisual sector.