Atresmedia Television therefore makes sure that all viewers, including the hearing- and visually-impaired, are able to access and enjoy all of its television content, using internal tools for daily and weekly monitoring of compliance with legal obligations.
Once again in 2019, Atresmedia Group easily complied with the accessibility obligations of LGCA 7/2010. Key milestones in in 2019 in programming and broadcasting of subtitled, audio described and signed spaces on television include:
- 100% live subtitled programming in the commercial time slot.
- subtitling of the year’s major live news events, including the special general elections on La Sexta and Antena 3, interviews of candidates for Spanish PM and the Al Rojo Vivo special for local, Regional and European elections.
- increase in live entertainment programmes subtitled: La Voz (semifinals and finals) and Tu cara me suena (semifinals and finals).
- increase in the offer of audio described and signed programmes, with 63 episodes of the Vidas Anónimas series, representing an offer of 2,961 new minutes.
- significant progress in subtitling, audio description and adsigning with an increase in advertisers to enhance accessibility to their campaigns. Moreover, all spots broadcast free of charge for NGOs were subtitled and an audio description service provided to advertisers requesting it.
- A new project also began in 2019 to advance the accessibility of the Group’s website content in 2020. These improvements will make it possible to upload subtitles to all live programmes once they have been broadcast, to provide videos with audio description for the visually impaired, and to enhance measurement tools. The project will also guarantee accessibility to exclusive non-television content.
