Annual And Corporate Responsibility Report 2017

• Whistleblowing channel: Enables all employees to notify, in an easy and confidential manner, those procedures that constitute inappropriate conduct or behaviour under the Code of Conduct or any other applicable legislation, and especially those that do not comply with the Internal Control over Financial Reporting (ICFR) System. • Control procedures relating to the Internal Control over Financial Reporting (ICFR) system: Atresmedia, in its undertaking to provide reliable, integral, true and uniform information to investments and to the market, has implemented an Internal Control over Financial Reporting (ICFR) System that guarantees the accuracy of the financial information issued. • Compliance Committee and Chief Compliance Officer The body charged with the management, surveillance, coordination and integration of corporate policies and actions aimed at complying with all applicable legislation and regulations (both external and internal protocols and procedures), as well as supervision of compliance with the Code of Conduct. Internal conduct regulation in securities market matters. • Internal Code of Conduct on Matters Relating to the Securities Markets • Compliance Officer for Crime Prevention 6.4.2. Main risks materialising in 2017 Identified risk Event Atresmedia response Advertising market The loss of correlation between the performance of the advertising market and the performance of the wider economy throughout Europe has posed difficulties as to framing our marketing policy. Through its own and third party research Atresmedia is highly familiar with the advertising market and adapts its marketing policy on the basis of actual and forecast developments. Moreover, Atresmedia has acquired Smartclip so as to grow in the online advertising market. Increased competition Considerable increase in the offer of pay-TV and OTT operators in Spain. Declining consumption of linear TV across the board, but with a lower impact in Atresmedia channels. Atresmedia has made deals and alliances with pay-TV operators and OT T platforms to widen the distribution of its content. Increased expenditure on Atresplayer Brand reinforcement for offering content over the widest possible range of platforms. 6. GOVERNANCE AND DECISION-MAKING PROCESSES  | 99 | ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017