Annual And Corporate Responsibility Report 2017
held our second “Road Safety Week” to train our people in this field. We are also aware that our professionals are one of our best assets, so another of our commitments is to offer them a rewarding and highly motivating workplace. We have accordingly made progress with enhancing our people’s work-life balance by introducing improvements in the collective bargaining agreement signed in 2017. We also support equality: 50.4% of our employees are now women. Moreover, we made further efforts to provide employees with quality training to enable them to rise to the new challenges we now face. But that’s not all: we want to build an active dialogue and engagement with our professionals and offer them forums for sharing ideas in aid of internal innovation. This is the intention behind Project Th’nk , which became firmly established in 2017. The initiative is designed to encourage Atresmedia employees to come together in a space of inspiration, communication and teamwork and bring out their intrapreneurial spirit. Of course, I cannot fail to mention the dedicated engagement of Group employees who took part in the Corporate Volunteering Programme , which has now been in place for a decade. The programme has involved the donation of more than 2,300 hours of employees’ time to charity work, including helping out at food kitchens for the homeless, providing support to the elderly and the disabled, and helping to train unemployed young people. That same spirit of improvement and active engagement in these fields of sustainability drove Atresmedia to join the Fundación SERES, which supports companies’ commitment to playing a role in the community, and the Forética Environment Cluster, a leading corporate responsibility forum, which Atresmedia joined last year as the first media member. This is the second focus group we join after the transparency, good governance and integrity cluster. These moves exemplify the significance we attach to the values of community commitment, sustainability and integrity. Through the Fundación Atresmedia we continued to channel charitable aid from the Group for child protection, better education, and integration of people with disabilities. Milestones included the “Great Teachers” event, which drew record attendance this year, or the celebration of the Hospitalized Child Day; the campaign undertaken in partnership with the Fundación Randstad to raise awareness of the need to integrate people with disabilities, and support for occupational training. I should like to mention some of the accolades that the company achieved in 2017. For the second year running, the Rep Trak España 2017 research survey rated us as the audiovisual group with the strongest reputation. The rating is based on consumer opinions on our financial strength, capability for innovation, leadership and offered range of entertainment and news. I should also mention that the 2017 Randstad Employer Branding report placed us as the best place to work in the communication sector. In addition, one of our latest successes is Atresmedia Formación , where we provide quality training to enable the future professionals of the audiovisual and communications sector to rise This is the first time that our Group publishes an integrated report setting out the relationships between strategy, governance and financial performance and the social, economic and environmental setting in which the organisation operates We have supported road safety, raised awareness of healthy lifestyle choices, protected the environment, supported scientific research, fought against gender violence and advocated the creation and protection of intellectual property: these continue to be issues to which we are firmly committed 1. LETTER FROM THE CHAIRMAN | 9 | ATRESMEDIA | ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017
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