Annual And Corporate Responsibility Report 2017

As to our community role, given that we are a medium of communication, a highlight is Atresmedia’s determination to place the Group’s whole communicative potential at the service of wider society and its vital concerns. Compromiso Atresmedia is the conceptual umbrella that embraces all our corporate responsibility initiatives, as reflected in our media and also internally within the Company . Supporting road safety, raising awareness of healthy lifestyle choices, protecting the environment, supporting scientific research, fighting against gender violence and advocating the creation and protection of intellectual property continue to be issues to which we are firmly committed. In 2017 we expanded the Ponle Freno races to Pontevedra, Palma de Mallorca and Las Palmas de Gran Canaria, while raising awareness of the dangers of mobile phone use while driving. In 2017, the Ponle Freno race circuit brought in more than 178,000 euros, which were allocated in full to projects in support of traffic accident victims. Asturias, Madrid and Valencia are now “heart-protected” territories thanks to the campaign on the installation and use of defibrillators carried out by Constantes y Vitales . This project also had a research aspect: Harald zur Hausen, who was awarded the Nobel Prize for his research on the influence of the papilloma virus on the onset of cancer, was a guest speaker in Madrid. The Group kept up its support for the fight against gender violence by means of its Tolerancia Cero (zero tolerance) project, encompassing campaigns on how to isolate domestic violence perpetrators and combat sexist micro-aggressions. Hazte Eco took part in a “Save the Climate” campaign by broadcasting ads calling for action against climate change. In 2017, our commitment to raising awareness in the community involved us with a range of NGOs, to which we donated free advertising campaigns to a value of more than 12 million euros. Crea Cultura continues to move forward as a leading advocate of the creation and protection of intellectual property. One of its recent projects is Crea Lectura, a new TV show on literature broadcast by laSexta . As you can see, our contribution to society is not limited to broadcasting awareness-raising campaigns externally. We also aim to bring about real change internally within our Group . Consistency is another of the values that inspire us. Hence, in 2017 we hosted cardiopulmonary resuscitation and defibrillator courses involving more than 200 Group employees, and also Against a background of rapid change in the media, our Group wants to see open competition on an equal footing; the legal rules should apply to all operators equally. It is our hope that the regulatory symmetry that we are asking for – and which is surely reasonable – will enable us to serve the wider community to the best of our ability | 8 |  1. LETTER FROM THE CHAIRMAN ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017