Annual And Corporate Responsibility Report 2017

The effectiveness of the system and the improvement plans launched since the Quality System was introduced have notably reduced the number of incidents arising in the course of content production, recording and broadcasting. 300 250 2009 2011 2013 2015 2017 200 150 100 50 0 100 80 60 40 20 0 2013 2014 2015 2016 2017 Television incidents Digital incidents In 2017, incidents mainly related to on-screen lower-third text during live broadcasts. To minimise incidents we have introduced several plans to enhance technology and processes for content and advertising broadcasting on television. The main features of the improvements introduced as a result of the Quality System are: • Increased resources allocated to recording and monitoring television quality incidents • Implementation of the New Protocol for Broadcasting Supervisor-Controller Communication This additional control mechanism within the broadcasting process is based on a new protocol of action and vigilance applicable to the Supervision and Control positions. • Introduction of Versio. This is a new level of security with a backup continuity system for continuity and broadcasting processes. In the online division, the main improvements in 2017 related to encoders for live radio listening, addition of new providers of programmed advertising who reinforce security for advertising content broadcasting, and enhanced monitoring and control of advertising broadcasting on the web and other devices. Thanks to these improvements, among others, incidents across all platforms decreased by 61% with respect to last year. | 78 |  5. WHAT DO WE DO? ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017