Annual And Corporate Responsibility Report 2017

5.3.5. Management quality One of Atresmedia’s priority goals is to achieve the highest standards of quality in every show and every advertisement it broadcasts, and in its management processes. To ensure this, Atresmedia has a Quality Management System targeting control and continuous improvement in the organisation’s key processes applied to the Group’s main businesses. The Internal Audit and Process Control Department coordinates this System, while the Quality Committee, comprising members representing the departments that are most closely involved, meets at regular intervals to review the System and oversee the implementation of action plans and improvements. Audience perception research showed again this year that Antena 3 is the highest-rated general-interest channel. It is perceived as the most diverse channel and the one most concerned to create quality content. The System is supported by a corporate app that identifies, classifies and categorises all incidents, whether or not they affect broadcasting. We also have in place a monthly communication and reporting system that informs the management of the Group and of the business units of the source of quality defects, the description and classification of each incident, and all steps taken to correct it. The system follows these steps: Identifying, controlling and monitoring incidents Making improvements to the process: lessons learned Assessing the effectiveness of corrective actions Identifying corrective and improvement actions Continuous analysis of the underlying cause and party responsible 5. WHAT DO WE DO?  | 77 | ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017