Annual And Corporate Responsibility Report 2017

Atresmedia’s Corporate Responsibility Committee is compre- hensive in its concerns and consultative and advisory in its nature. Committee members include representatives drawn from Human Resources, Operations, Internal Audit, Corpo- rate Governance, Advertising, Radio and Television Content, News and Current Affairs, and Fundación Atresmedia The main milestone in 2017 for integration of corporate responsibility with Atresmedia’s overall strategy was the adoption of the 2018-2020 Corporate Responsibility Master Plan, which involves all Company areas horizontally. The aim of this second Corporate Responsibility Master Plan is to create internal and external value from a corporate responsibility perspective. After preliminary analysis of good practices, trends and key stakeholders’ demands and a second stage involving internal diagnosis of Atresmedia’s situation as to the wider community, good governance and the environment, we identified a range of lines of action and a catalogue of monitoring indicators that will enable us to tie corporate responsibility to the running of the business itself. The Board adopted the Master Plan at its meeting of 20 December 2017 | 76 |  5. WHAT DO WE DO? ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017