Annual And Corporate Responsibility Report 2017

5.3.4. Corporate responsibility (GRI 102-44) Atresmedia published its first Corporate Responsibility Policy in 2010. The policy was updated in 2015, based on the recommendations in the CNMV’s new Good Governance Code, and approved by the Board of Directors, becoming the General Corporate Responsibility Policy. Its content and objectives are available on the Group’s corporate website ( www.atresmediacorporacion. com ) . The Corporate Responsibility Policy is overseen by the Audit and Control Committee. This policy is supplemented by the responsible advertising, human resources, social commitment and environmental policies applicable to non- financial areas affected by, or that could be affected by, the Group’s operations. The policy sets out the Group’s commitments and the guiding principles for delivering on them in the right way. Our commitments and principles complement the Group’s strategic priorities, and guide the actions we take to achieve them: Commitment Principles of action C 1. To produce and broadcast responsible news and entertainment content that is accessible for all society Quality, commitment, accessibility, accuracy, viewpoint diversity; and protection of and advocacy for human rights C 2. To promote high quality, honest and ethical advertising Honest and transparent business management, service quality, advertising self-regulation, respect for human rights, child protection, and commitment to wider society C 3. To support our employees as the company’s main asset Assuring our employees’ welfare and career development, non-discrimination, support ethical conduct among the people at our Company, and strict compliance with ILO requirements | 74 |  5. WHAT DO WE DO? ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017