Annual And Corporate Responsibility Report 2017

5.3.2.6. Cinema Atresmedia Cine is the Group’s film production division whereby Atresmedia complies with the requirement under the Audiovisual Act whereby television operators must invest part of their revenue in the Spanish film industry. Like the rest of television operators, the Atresmedia Group is opposed to the mandatory nature of the so-called “investment charge”. However, we have turned this obligation into an opportunity. Atresmedia Cine’s vision is to achieve the same standard of quality that the Group demands from all its divisions and thus build a strong brand image in the film world and leverage its international visibility. Since it started business, Atresmedia Cine has released more than 120 titles, and our performance at the box office and at award ceremonies from year to year proves that we are a strong player in the film industry. HOW DOES THE FILM DIVISION CREATE VALUE FOR THE ATRESMEDIA GROUP? HOW DOES IT ACHIEVE IT? Extends the brand image to other industries Besides enabling us to comply with the obligations under the Audiovisual Act, Atresmedia Cine’s output places the Group in a strong position in the film industry. Places Atresmedia on the international stage The success of the films in which Atresmedia is involved translates into visibility at international film festivals and award ceremonies, where the Group’s film division has gained a foothold as a leading production firm. | 68 |  5. WHAT DO WE DO? ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017