Annual And Corporate Responsibility Report 2017

New businesses: this unit manages the channel’s brands to grant merchandising and direct marketing licences and seeks business opportunities in segments beyond advertising. Strategic aims Lines of business Milestones O 8.: Global Atresmedia own content business Licences and merchandising We have brought the Top Chef brand closer to the public under a deal with the Lidl supermarket chain, rolling out new activities and products with a high media impact. MISTERENTRADAS made partnership deals with major events like the Billy Elliot musical and the Harry Potter and Games of Thrones exhibitions. Commercial programming We made deals with companies in several sectors – e.g. online gambling, telesales – for morning and overnight broadcasts that generate revenue for both parties, such as Joyas TV on Nova or the European Poker Championship on laSexta. | 66 |  5. WHAT DO WE DO? ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017