Annual And Corporate Responsibility Report 2017

International New businesses Media for equity Musical publishing Atresmedia Diversificación 2017 performance by line of business Atresmedia Internacional: 2017 was the year in which Atresmedia Internacional became firmly established: it achieved combined growth of close to 15% in distribution, and broke through the ceiling of 50 million subscribers. It is a leading broadcaster in Latin America and in the Spanish-speaking segment in the United States, and the European private operator with the most channels and the largest number of subscribers overseas. Strategic aims Channels Milestones O 5.: Distribution strategy that maximises content value O 7.: Leverage premium content demand O 8.: Global Atresmedia own content business O 9.: Expansion of international presence in the online advertising sector Continued to grow in the United States. With the launch of its DirectTV signal, it achieved distribution of more than 70% in the Spanish-speaking pay-TV market. The year’s most popular content included the series Velvet and the interview with Nicolás Maduro, which was simulcast in Spain. Created under an agreement between Atresmedia and ¡HOLA! magazine, the channel has 20 million household subscribers and produces 700 hours a year of original content. Having already acquired wide distribution in Mexico, Argentina and Colombia, the channel is now attracting new subscribers in the United States thanks to our deals with Altice, Sling and Cox. The channel aims to become a leading outlet for fiction series consumers overseas. Atreseries launches exclusive premieres of series produced by Atresmedia. The launch of Atrescine was prepared in 2017. Thanks to the partnership with Video Mercury Films, the world’s largest distributor of Spanish pictures, Atrescine boasts the best catalogue of films in the Spanish-speaking world, with over 7,000 titles covering all genres. 5. WHAT DO WE DO?  | 65 | ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017