Annual And Corporate Responsibility Report 2017

5.3.2.5. Diversification The vision of the Atresmedia diversification unit is to take forward projects and develop new lines of business based on models that are not directly dependent on revenue from the conventional advertising market in Spain. WHAT DOES ATRESMEDIA DO THROUGH ITS DIVERSIFICATION DIVISION? HOW DOES IT ACHIEVE IT? Operates three international television channels Atresmedia provides its best entertainment, news and current affairs content to more than 50 million homes around the world. Leverages the Atresmedia brands and seeks business opportunities This business unit extends the scope and raises the profile of Atresmedia’s brands and content beyond TV screens. Invests in start-ups with national and international potential Using the Media for Equity model, the diversification division supports entrepreneurship and is now positioned as one of the key players in Spain’s venture capital industry. Supports and takes part in the music industry Through the Group’s publishing business and the Atresmúsica record label, the Atresmedia Group manages, creates and develops high value- added models in the music industry. Our strategy is to undertake high-potential projects with the capacity to have a meaningful impact on Group performance. In 2017, this business accounted for 6.47% of revenue. | 64 |  5. WHAT DO WE DO? ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017