Annual And Corporate Responsibility Report 2017

Channels Strategic aims Use performance Native digital platforms Atresplayer O 2.: Leverage multimedia position: coverage as key value O 5.: Distribution strategy that maximises content value O 6.: Develop proprietary distribution environments O 7.: Leverage premium content demand O 8.: Content business O 11.: Reinforced position on the online market O 12.: Convergence between online and conventional advertising Atresplayer is the leading online video platform for television content: 482 million video views in 2017. Temáticos & Partners In 2017, seven million unique users visited Atresmedia’s 14 special- interest websites. Video consumption on these sites multiplied by 10 with respect to 2016. 1.6 million users a month viewed the website’s content (+ 55%). It is the second most widely recognised video platform, only behind YouTube. Social media O 2.: Leverage multimedia position: coverage as key value O 11.: Reinforced position on the online market 43 million users follow the Group’s more than 220 social media accounts. laSexta Noticias ’ profile is the most widely followed: it has 1.06 million Twitter followers and close to 1 million Facebook followers, doubling its own figures for 2016. 5. WHAT DO WE DO?  | 63 | ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017