Annual And Corporate Responsibility Report 2017

According to the latest report published by CNMC, Spain’s competition supervisor, the Atresplayer app, with 10 million downloads, is the most widely used on tablets and mobile phones for watching on-demand television content. Atres- player has a usage rate of 46%, versus Rtve.es (39%), Mitele (37%) and Netflix (3,7%) User shares in 2017 The strong audience ratings achieved by Atresmedia’s news, current affairs and entertainment content have attracted a considerable volume of users to the Group’s online platforms. Atresmedia places among the top 10 most visited properties in Spain according to comScore, the official online audience measurement agency. Channels Strategic aims Use performance Websites Antena 3 O 2.: Leverage multimedia position: coverage as key value O 5.: Distribution strategy that maximises content value O 11.: Reinforced position on the online market Reached 9.6 million unique users a month (+22%). The most visited website is Noticias de Antena 3, although we also achieved major milestones in entertainment (the moment when María Castro was proposed to on air on the show El Hormiguero 3.0 went viral within 48 hours) and sports (the 4K broadcast of the Champions League final with 360° vision as seen from various locations in the stadium). laSexta Achieved 5.9 million unique users a month (+ 22%). The most visited website is the Noticias de laSexta portal, and that success carries over to the websites of the news and current affairs programmes Al rojo vivo , Más Vale Tarde , El Intermedio and l aSexta Noche . Radios Onda Cero increased unique users a month by 17% (1.2 million) and, in October, when the Catalan crisis was at its height, the website recorded the best figure in its history (2 million unique users). Europafm.com grew its unique user score by 10%, and places as the second biggest Spanish music radio station online. | 62 |  5. WHAT DO WE DO? ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017