Annual And Corporate Responsibility Report 2017

Protect vulnerable audiences having access to distribution platforms In 2017 we improved age rating signage on Atresplayer and implemented a project on Flooxer to identify users before they can access content for over 18’s. On a special-interest websites, Atresmedia advocates for responsible use of social media and new technologies. Our tech specialist website, Tecnoxplora, is particularly critical of children’s exposure to inappropriate content and alerts to this unfortunately widespread phenomenon. Further information at Child protection . Give voice to the Group’s corporate responsibility initiatives In 2017, we redesigned and regrouped all the websites that support our corporate responsibility initiatives under the Compromiso Atresmedia umbrella. Further information at Awareness campaigns . Create a relationship of listening actively to our audiences over online networks Social media activity is one of the cornerstones of Atresmedia Digital’s business, and goes beyond publishing to an intense focus on active listening and comment moderation to avoid violent or explicit content. Native digital platforms The leading online television video format in Spain. It essentially makes all Atresmedia content accessible on any device through a relations-based model, i.e. by having users create an account to use the platform. Atresmedia has continued to keep up with new technologies in response to the growing trend among users of viewing and using content on different devices and technologies. In 2017, Atresplayer broadened its range of existing multi-platform products available on PC, tablet (iOS, Android and Windows), consoles and smartphones (iOS, Android and Windows) to include smart TVs (adding the Samsung Tizen update) and systems such as Google Chromecast and, since June, Apple TV and Android TV. The biggest conglomerate of thematic websites run by a Spanish media company. It comprises 14 specialist portals, seven partnership agreements with prominent publishers and Spanish native Internet resources, covering a wide range of subject matter through gateways such as: Autopista, Motociclismo, Men’s Health, Woman’s Health, Sportlife, Runner’s, Guía Infantil, economíadigital. es, microsiervos. com, diariogol.com, cerodosbe.com , bysmag. com and Filmin, a website dedicated to independent films and leading series in Spain. Quality short video platform with which Atresmedia is aiming to optimise the distribution of original content to young audiences, which have been broken down demographically and linked to five different brands: Over Power (gaming and video consoles), Fun UP (the most popular entertainment shows), Top Trending Vídeo (aimed at university students), Hypno (for those wanting a shot of culture) and Girls Time (channel for the new woman). The Company committed heavily to technology during the year, resulting in the launch of its own Smart TV app. Flooxer is now the preferred choice for advertisers looking to reach out to young audiences. Temáticos & Partners 5. WHAT DO WE DO?  | 61 | ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017