Annual And Corporate Responsibility Report 2017

5.3.2.4. Online The Atresmedia Group continued to move forward with its video strategy by diversifying distribution channels, optimising user experience and enhancing content variety. Atresmedia Digital is the division that brings together all the Group’s online activities, providing a powerful and wide-ranging distribution infrastructure that will enable it to adapt to the online world. Atresmedia Digital’s vision is to be recognised by users as synonymous with a comprehensive audiovisual experience, with a wide-ranging offer both comprising quality content drawn from Atresmedia’s conventional platforms and content designed for the online medium exclusively. Atresmedia Digital groups together and manages the websites of all the Group’s channels and broadcasters, the online native platform Atresplayer (television video online platform), Temáticos&Partners (which includes special-interest portals and partnership agreements) and Flooxer (premium native content), as well as the social media operated by the Group’s brands (220 profiles in total). WHAT DOES ATRESMEDIA’S ONLINE DIVISION HAVE TO ACHIEVE? HOW DOES IT ACHIEVE IT? Adapt to content consumption trends and deliver content via all available media Atresmedia has renovated the Group’s catalogue of websites to make them more uniform, accessible and user-friendly. All the websites under the company’s management have already adopted the “responsive” system and therefore adapt to all viewing devices. As to the Group’s OTT content distribution, new apps were developed for LG, Android TV and Apple TV sets, and we worked on improving the experience using devices such as Google Chromecast. Leverage the advantages of online platforms to improve content accessibility In 2017, Atresmedia Digital exceeded 600 hours of subtitled on- demand content. Further information at Accessibility . | 60 |  5. WHAT DO WE DO? ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017