Annual And Corporate Responsibility Report 2017

Other programme scheduling changes that we introduced to adapt to audience demand were extended airtime for Julia en la onda , headed up by Julia Otero, which is now broadcast from 15.00 to 19.00, and Héctor Fernández’s joining Javier Ruiz Taboada to present Radioestadio . Europa FM comfortably won the fourth position of the audience share ranking in an increasingly atomised music radio landscape. Audience shares in 2017 Strategic aims Content News programmes O 1.: Attractive content O 4.: Competitive radio position O 2.: Leverage multimedia position: coverage as key value Más de uno. Formula for success: credibility, plurality and entertainment (1.3 million daily listeners) La Brújula. Information and analysis with calm (345,000 daily listeners) O 1.: Attractive content O 4.: Competitive radio position Julia en la Onda. The value of the word (541,000 daily listeners) Noticias mediodía. The most vibrant summary of morning news (233,000 daily listeners) Entertaining programmes 5. WHAT DO WE DO?  | 55 | ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017