Annual And Corporate Responsibility Report 2017

5.3.2.2. Radio The vision pursued by Atresmedia Radio and its brands ( Onda Cero , Europa FM and Melodía FM ) is to broadcast a wide range of content that will earn them recognition as the benchmarks for credibility, viewpoint diversity, entertainment and closeness to the expectations and concerns of the public. Given this focus, Atresmedia Radio’s range of products ended 2017 with a combined audience of four million listeners. Onda Cero is Spain’s third-largest general-interest station, with 2 million listeners, and is the only channel that grows in the two last consecutive EGM, finishing 2017 with a 3% increase (double than the Market), while Europa FM attracts 1.8 million listeners, being the forth ranked station in terms of audience share in a higly fragmented music radio landscape. Melodía FM has 300,000 followers. WHAT DOES ATRESMEDIA’S RADIO PROGRAMMING HAVE TO ACHIEVE? HOW DOES IT ACHIEVE IT? Innovate to offer our listeners fresh and attractive programming In 2017 Atresmedia Radio continued the process of renewing its programming schedules to adapt to listeners’ new demands and offer innovative and flexible radio shows that are sensitive to societal change. A highlight was the highly intensive news coverage effort undertaken in 2017 by Atresmedia Radio News programmes to address key developments arising in a particularly eventful year. These actions focused on broadcasting special news features on location from the specific stage of each event. Assuring independence, viewpoint diversity and credibility Atresmedia’s radio stations strive for viewpoint diversity and a range of different approaches in their programming, thus earning recognition as independent and credible news outlets. To achieve this Atresmedia Radio works every year to sign up leading presenters and commentators to the roster of professionals: José Ramón de la Morena, Carlos Alsina, Juan Ramón Lucas, Julia Otero, David del Cura, Javier Ruiz Taboada, Javier Cárdenas, Jaime Cantizano, Elena Gijón, Juan Diego Guerrero, Héctor Fernández, Bruno Cardeñosa, Silvia Casasola, Juanma Romero, Bartolomé Beltrán, José Luis Salas, Esther Eiros, Rocío Santos, Frank Blanco, Carlos Rodríguez, Soledad de Juan, Pablo Rodríguez, Wally López, Brian Cross, Mar Montoro, Sara Gil, Pablo Guerola, Juanma Ortega, and more. 5. WHAT DO WE DO?  | 53 | ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017