Annual And Corporate Responsibility Report 2017

O 1.: Appealing content O 3.: Ensuring that TV remains the chosen environment for brands Effectiveness and synergy of content: Atresmedia’s second generation channels have once again been hugely effective and synergistic in what is becoming an increasingly fragmented market. All of them have been leaders of their segments. Interest in Sports: The broadcasting of the Champions League was an absolute success in terms of audience share and reached its highest level, 46,1%, in the extra time of the Real Madrid – Bayern football match. Other sports programmes achieved great results such as El Chiringuito de Jugones , that reached 4,6% audience share in Mega. O 5.: Maximising content value through distribution O 8.: Global own content business Diversifying target audiences and genres (premières): the Company’s two generalist channels have been showing new content and subject matter in a bid to reach a broader base of the population. 5. WHAT DO WE DO?  | 47 | ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017