Annual And Corporate Responsibility Report 2017

Milestones in 2017 O 1.: Appealing content O 3.: Ensuring that TV remains the chosen environment for brands Benchmark in news and current affairs: viewing figures for news programmes and the Group’s extensive coverage of major events have made Atresmedia a firm audience favourite when keeping up with the latest news through Antena 3 Noticias (only private news outlet to have reported growth), as well as laSexta Noticias (achieved its second best ever showing , 9.9%)and has now been outpacing channel Cuatro for six straight years) and current affairs programmes. Entertainment: Antena 3 continues to broadcast the most viewed daily programme on television, namely El hormiguero 3.0 , and continues succeeding with entertainment shows such as Tu cara me suena and T u cara no me suena todavía , which was the most watched premiere of the year. Meanwhile, laSexta has diversified its content by adding new products that will continue throughout 2018: La isla and Dónde estabas entonces . Leading the way in fiction: the Series Atresmedia brand has confirmed its leading status when it comes to Spanish fiction, earning considerable critical and public acclaim through successful comedy series Allí Abajo and other releases, all of which have been warmly received by the public. La casa de papel , an original fiction of impeccable workmanship became the year’s most successful première, with 4,090,000 viewers tuning in (25.1%). As well as on prime time, fiction series are generally well positioned within the afternoon and evening slot with Amar es para Siempre , leader in the afternoon, and El secreto de Puente Viejo that has aired the most episodes in the history of Spanish television when it comes to fictional series, with 1.4 million spectators and a 14.4% market share.Foreign fiction shows broadcast by Atresmedia attracts the biggest viewing audiences in Spain and its container Multicine remains the undisputed leader for weekend afternoon viewing. | 46 |  5. WHAT DO WE DO? ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017