Annual And Corporate Responsibility Report 2017

Audience shares in 2017 In 2017, Atresmedia continued to deploy a television model that focuses on six distinct approaches, and we again placed as the leading communications group in prime-time in commercial target, the most attractive slot for advertisers. Antena 3, laSexta and the thematic channels’ offer is proving the best at withstanding a scenario of increasing atomisation and ever more widespread use of new forms of audiovisual consumption. Audience perception surveys show that Atresmedia Televi- sión projects an image of being the most diverse group in terms of content and styles as a result of the Group’s bid to preserve the independence and viewpoint diversity of its different channels. Antena 3 started 2017 in the lead (13.3% in January) and ended the year with an average viewership share of 12.3%; it is the unbeaten leader in the morning (12.9%) and weekend (11.4%) time slots. The channel was strongly successful in 2017 in all the genres where it competes, having scored the most- viewed broadcast, series, film and daily programme of the year. laSexta (6.8%) also ended the year with strong results: it achieved the best month of its history (9.1% in October), again outperformed Cuatro for the fifth straight year, and outstripped its rival even in the commercial target (7.4%). Atresmedia’s special- interest channels, Neox (2.5%), Nova (2.2%), Mega (1.85%) and Atreseries (1.1%) were again in the lead for their respective advertising target audiences. Atresmedia’s presenters were again the highest rated: 11 out of 15 of the highest-rated influencers belonged to the Atresmedia Group. 5. WHAT DO WE DO?  | 45 | ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017