Annual And Corporate Responsibility Report 2017

LEAD THE DIGITAL TRANSFORMATION OF OUR INDUSTRY Strategic goal Assessment KPIs 2016 2017 O 11. Bolster our competitive position in the online market in Spain O 12. Lead the convergence between online advertising and conventional television advertising o) Average unique users, Group total 12 16 p) Page views, Group total 112 134 5.3.2. Activity overview 5.3.2.1. Television Atresmedia Televisión’s vision is to provide a diverse, innovative and high-quality range of news and entertainment which, by becoming our viewers’ first choice, will offer the value that advertisers want. To achieve this goal, Atresmedia designs its programming in keeping with the values of quality, innovation and diversity of viewpoints. Atresmedia Televisión accounts for 87% (89% in 2016) of the Group’s overall revenue (chiefly from advertising), and operates six different channels): the general-interest channels Antena 3 and laSexta ; and the special-interest channels Neox (children), Nova (women), Mega (men) and Atreseries (fiction series). 5. WHAT DO WE DO?  | 43 | ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017