Annual And Corporate Responsibility Report 2017

RETAIN AND EXPAND OUR TV AND RADIO BUSINESS Strategic goal Assessment KPIs 2016 2017 O 1. Offer attractive content for audiences and advertisers O 2. Leverage our unique multimedia positioning to make broad coverage the Group’s key edge O 3. Preserve and curate the television ecosystem as a preferred environment for brands O 4. Retain our competitive position in the radio market a) TV audience share 27.10% 26.6% b) Expenditure share 42.10% 41.40% c) Power ratio 1.55 1.56 d) Atresmedia cost/average GRP over time ND 5% e) Atresmedia Radio audience share 16.7% 16.2% f) Atresmedia Radio expenditure share 18% 18% g) Revenue per listener (€ ‘000) 19.8 20.81 LEVERAGE OUR CONTENT GENERATION CAPABILITY Strategic goal Assessment KPIs 2016 2017 O 5. Implement a distribution strategy that maximises the value of our content over the long term O 6. Develop and enhance proprietary distribution environments to compete with the other platforms O 7. Leverage current demand for premium content by producing for third parties h) % own production / total programming 64.00% 64.0% i) Hours of content, own production ND 6,725.00 BUILD A DIVERSIFIED AND COMPREHENSIVE BUSINESS Strategic goal Assessment KPIs 2016 2017 O 8. Develop a comprehensive Atresmedia content business O 9. Build up our international presence in the online advertising sector O 10. Leverage our Media for Equity activities to enter markets that complement our core business j) % non tv and radio advertising revenue 8.00% 9.00% k) % international revenue 1.89% 2.62% l) Number of subscribers to Atresmedia channels 45 50 m) Number of territories reached through Atresmedia content sales ND >100 n) Number of Media for Equity investees 10 14 | 42 |  5. WHAT DO WE DO? ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017