Annual And Corporate Responsibility Report 2017

5.3. Business model and strategy Through its television, radio and online divisions, Atresmedia produces and distributes content that attracts an audience and thus generates advertising airtime marketed by Atresmedia Publicidad among advertisers, who are the Group’s main source of revenue. In addition, Atresmedia is involved in businesses that are not solely dependent on conventional advertising through Atresmedia Diversificación, which encompasses copyright management, our international business, and the Group’s involvement in the venture capital industry. Lastly, Atresmedia complies with its statutory obligations under the Spanish Audiovisual Act, Ley General Audiovisual, through its producer, Atresmedia Cine. Atresmedia is the audiovisual group with the strongest repu- tation according to Estudio RepTrak España 2017 , a research paper published by the consultancy firm Reputation Institute. ADVERTISERS Investment in advertising SUPPLIERS Goods and services SHAREHOLDERS AND INVESTORS Capital EMPLOYEES Productivity, performance PRODUCERS AND DISTRIBUTORS Content and distribution ADVERTISERS Selling advertising time. ATRESMEDIA PUBLICIDAD AUDIENCE Content production and broadcasting. Television channels, Radio stations, Native digital platforms, Temáticos&Partners. ATRESMEDIA TELEVISIÓN ATRESMEDIA RADIO ATRESMEDIA DIGITAL FILM MANAGEMENT/ INDUSTRY Legal compliance when producing film content. ATRESMEDIA CINE NEW MARKETS Licenses, rights, acquiring stakes in start-ups, international presence. ATRESMEDIA DIVERSIFICACIÓN ATRESMEDIA | 40 |  5. WHAT DO WE DO? ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017