Annual And Corporate Responsibility Report 2017

Domain Material issue Atresmedia response Content production and distribution Content diversity and inclusiveness Codes of ethics of Antena 3 and laSexta news programmes. Code of conduct . Adherence to advertising self-regulation codes . Content accessibility Subtitling of 82.4% of daily broadcasts . Use of new technologies for content distribution Increased expenditure on Atresplayer . Innovation in content production Launch of Atresmedia Studios . Independence and rigour Content committees. Editorial committees. Corporate Responsibility Policy and Responsible Advertising Policy . Positioning management Monitoring of perception research that places Atresmedia as the leading Group by reputation . Child protection Widening of the reinforced protection time band on Neox. Self-regulation code on television content and child protection. Responsible content Distribution of content benefiting the community . Responsible advertising Responsible Advertising Policy . Atresmedia is a member of Autocontrol. Request for copy advice from advertisers and Autocontrol. Protection of intellectual property Crea Cultura campaign . Ethics and responsibility in production and distribution Codes of ethics of Antena 3 and laSexta news programmes. Code of conduct. Adherence to advertising self-regulation codes. Editorial and content committees. Contribution and impact Contribution to the community Implementation of 6 campaigns of our own ( Ponle Freno , Objetivo Bienestar , Hazte Eco , Crea Cultura , Constantes y Vitales and Tolerancia Cero ). 2,325 hours dedicated to corporate volunteering. Fundación Atresmedia activities. Support to entrepreneurship Media for Equity activities . Programming on key community issues Donation to non-profits of advertising airtime valued at 12,821,875 euros . Media and online skills education Implementation of the Mañana project and Atresmedia Formación . Stakeholder engagement and dialogue Active engagement on social media with 43 million followers and direct involvement of 560 people in focus groups Multiple communication channels with shareholders, investors, advertisers and audiences . Environmental commitment Environmental Policy. 100% waste recycling. Publication of CDP report. Raising awareness about care for the environment Hazte Eco campaign . 5. WHAT DO WE DO?  | 39 | ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017