Annual And Corporate Responsibility Report 2017

Future opportunities Atresmedia dedicates effort and resources to observing and taking part in industry trends and seeking ways to meet the new requirements of advertisers and audiences. We see a future landscape with three key features, which Atresmedia is already preparing for: Growing demand for content shown by distributors Atresmedia firmly believes that its ability to generate content provides a huge opportunity for progress and growth in two areas: offering own content on pay platforms and producing content for third parties that broadcast through OTT services. Success story: launch of Atresmedia Studios, a production company offering new content while broadcasting existing shows to satisfy a growing appetite for series among Spanish and foreign viewers. Globalisation of consumption of entertainment The internationalisation of Atresmedia is now very much a reality, which stands the Group in good stead as it moves forward. Success story: more than 50 million paying subscribers outside Spain Applying technology to the audiovisual business Atresmedia aims to improve the way it distributes content and expand the knowledge of its audience through available technologies. This has led to an enhanced experience among viewers while making content advertising that much more efficient. Success story: Big Data project, acquisition of Smartclip Latam and agreements with Smartclip AG 5. WHAT DO WE DO?  | 35 | ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017