Annual And Corporate Responsibility Report 2017

4.1. Group overview Atresmedia Corporación is the leading communications group in Spain. It brings together a range of companies that engage in a number of fields, with a focus on audiovisual media. All Group companies share values that help guide them towards fulfilling their mission and vision, based on four key elements: quality, professionalism, viewpoint diversity and confidence in the industry. 4.1.1. Mission, vision and values 4. ABOUT US Our MISSION is us VALUES Our VISION is To offer quality news and entertainment that is innovative and tailored to our stakeholders, allowing us to earn their trust while ensuring the Group’s ongoing leadership and future sustainability. Commitment : we strive to make a valuable contribution to society by creating social awareness campaigns to help overcome problems and generate positive change. Quality : we continuously improve our business by developing products that are exceptional in both design and content and tailored to the needs and expectations of our audiences. Creativity : we encourage our employees to be creative and allow them artistic freedom and freedom of thought while respecting the democratic and cultural values of society. Long-term vision : we are working to make our company a leader within the audiovisual sector by embracing the future and what it has to offer. Innovation : we work towards new ideas, products, services and practices that provide value for the Company and society. Leadership : we motivate and steer our collaborators to ensure we both develop and grow. We convey energy and inspire trust in helping the Company achieve its business objectives. Team work : we foster a culture rooted in trust and respect between employees and the Company. We encourage their autonomy and involvement in the Company’s future by granting them decision-making authority and responsibility. To become the benchmark multimedia group by making a valuable and positive contribution to the society in which we operate. | 27 | ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017