Annual And Corporate Responsibility Report 2017

In 2017, Hazte Eco took part in Greenpeace’s Save the Climate campaign by broadcasting a spot that calls on society to take action. Hazte Eco was also involved in the IV edition of Planeta Responsable (Responsible Planet), a pre-eminent forum for companies and experts committed to improving the planet through innovation, sustainability and corporate responsibility (CR). It did so by taking part in talks and in promoting the event on the various news programmes of the Atresmedia Group. Over the summer period, Hazte Eco showed an awareness campaign on Neox, alerting the public to the real threat of forest fires in our country. To provide further weight to the campaign, Atresmedia joined the Cartas desde el Bosque (Letters from the Forest) initiative via the Internet, social networks and through programmes such as Zapeando (laSexta). A further highlight for the year included Atresmedia’s collaboration in broadcasting the fourth edition of Comparte y Recicla (Share and Recycle) on both Nexo Kidz and Onda Cero. The toy collection programme has Fundación Crecer Jugando at the helm and at its heart the right of children to play, along with respect for the environment and responsible consumption. In 2017, more than 130 tonnes of toys were collected, 40% of which were recycled. Comparte y Recicla campaign SPOTS Neox 141 Total 141 Hours 0.9 Cumulative audience 5,954 Coverage (%) 14.0% GRPs 32 Toys (tonnes) 130 The programmes shown by Atresmedia also help raise social awareness of the importance of caring for the environment, embracing Sustainable Development Goals 6, 7, 14 and 15. For more information, see Contribution to the SDGs. 7. OUR CONTRIBUTION  | 173 | ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017