Annual And Corporate Responsibility Report 2017

7.5.2. Distributors Atresmedia acquires broadcasting rights for those products that are not produced exclusively for Atresmedia Televisión, including feature length films, TV movies, documentaries and entertainment shows produced by third parties. Atresmedia’s External Production Department manages and oversees relations with the distributors of this third-party audiovisual content. Due to the ongoing concentration of the international content distribution market, the number of distributors was down 8% in 2017, while proposals to award contracts were up by the same percentage, largely due to the consolidation of new channels Atreseries and Mega. The domestic market accounts for 43% of distribution companies and 54% of the 215 proposals to award contracts. The process of acquiring broadcasting rights is a cross-company affair involving the finance department, legal affairs, programming and internal audit. Applications are processed through the internal approvals system, which ensures process transparency and makes the terms of the contract visible internally. Externally produced content is viewed on the Atresplayer platform, allowing it to reach a wider and more diverse audience. Atresmedia works alongside content distributors to ensure the protection of intellectual property rights, employing standard security and encryption measures for audiovisual content through AES algorithms and DRM systems such as Widevine, Playready and Fairplay. | 166 |  7. OUR CONTRIBUTION ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017