Annual And Corporate Responsibility Report 2017
One of the Group’s business activities, Atresmedia Formación , created to train the future professionals of audiovisual media, has successfully integrated its concern for education with financial viability, by means of a training catalogue of more than 400 courses that are recognised both in Spain and overseas. For yet another year, Atresmedia has delivered on its commitment to responsible business practices and support for positive change in wider society. In 2017, therefore, the Company adopted its second corporate responsibility master plan, which will provide a structure for all actions in this domain for the next three years, enabling us to continue to mainstream corporate responsibility activities throughout all the Company’s strategic areas and corporate culture. One of the factors identified in the Master Plan is our Company’s contribution to and impact on the wider community, as part of our Organisation’s commitment of the past decade. Throughout 2017 we reinforced the Compromiso Atresmedia , the initiative that brings together all the Group’s corporate responsibility campaigns ( Ponle Freno , Objetivo Bienestar , Constantes y Vitales , Hazte Eco, Crea Cultura and Tolerancia Cero ): our range of actions go beyond merely raising awareness and achieve real changes in society. Our outward-facing efforts are reflected internally among Atresmedia’s employees, through our initiatives to train our people in road safety and healthy lifestyle choices. In addition, our professionals have dedicated some of their time to working with charities and NGOs through the Corporate Volunteering Programme , which in 2017 completed its first decade, and to Project Th’nk , which supports Group employees’ entrepreneurial ideas: its first year of activity involved a number of initiatives to encourage innovation within the firm. Fundación Atresmedia continued to provide support to hospitalised children, help teach people with disabilities about the audiovisual industry so they can find work, and champion major initiatives for better education, such as ‘Great Teachers’ and ‘Discover Vocational Training’. In 2017, for the sixth year in a row, it led the corporate foundation transparency ranking. Alongside its work for the broader community, the Group has focused on the environment and sustainability, increasing investment in this respect and cutting down on the emissions from our premises. The Group also joined the Environment Cluster hosted by Forética, the leading corporate responsibility forum in Spain. I would also like to highlight the #companies4SDG campaign, which raises awareness of and calls for action on the United Nations Sustainable Development Goals, to which Atresmedia is strongly committed. So 2017, despite difficulties and challenges, was an excellent year for the achievement of our aims. It wasn’t easy, but yet again we outperformed the goals we had set ourselves. We are still a leading company in terms of both business and our role in the community, thanks to our strategy and our diverse, high-quality model. Our Atresmedia’s four international channels – Antena 3 Internacional, ‘¡HOLA! TV, Atreseries and Atrescine – buttressed our position as the European private operator with the most channels and the largest number of subscribers: 50 million connected households Our Group is continuosly betting for a more responsible business management and for a strong support to a positive change in the society. That is why in 2017 we reinforced all the Organisation’s corportate responsibility activities through the initiative Compromiso Atresmedia | 16 | 2. MESSAGE FROM THE CHIEF EXECUTIVE OFFICER ATRESMEDIA | ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017
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