Annual And Corporate Responsibility Report 2017

Both domestic and international events were widely covered in 2017 across the Group’s various channels as the Group seeks to inform and educate the population, and special news content was also broadcast outside of the standard programming. This additional programming was largely intended to cover major events and occurrences that merited special media exposure, such as the Asunta Basterra case, Catalonia’s bid for independence, the PSOE’s federal congress, the June vote of no confidence in Rajoy’s government, and the terrorist attacks that unfolded in Catalonia in August. As well as covering current events, Atresmedia’s television channels and radio stations also raise awareness and bring society closer to more widespread social issues. The main topics covered in 2017 are discussed in the sections on Awareness initiatives and Contribution to the SDGs . Supporting worthy causes and bringing them closer to society is also an integral part of Atresmedia’s remit as a media broadcaster. This commitment is embodied in two main lines of action: broadcasting special programmes to promote worthy causes and actions and giving free advertising slots to NGOs. Atresmedia also donated a total of 127,048 euros to NGOs in 2017, mainly through two of its most popular shows, namely Tu cara me suena and La ruleta de la suerte . Meanwhile, donations in kind (free advertising slots to promote the campaigns of non-profit organisations) brought in a total of 12,821,875 euros, which is the opportunity cost of broadcasting pro-bono advertising as opposed to paid advertising. A total of 26 NGOs benefited from these donations in 2017. Our advertisers’ community commitment Atresmedia Publicidad involves its advertisers in the Company’s different corporate responsibility initiatives, so that both the advertiser and Atresmedia are able to align their social and strategic values when it comes to CR by collaborating on these initiatives. The resulting synergies between Atresmedia and its advertisers give the initiatives added impact and make them sustainable, long-running initiatives that help transform society. Highlight collaborations in 2017 included: Ponle Freno Fundación Axa: in May 2013, this partnership gave rise to the Ponle Freno-AXA Road Safety Education Centre. Since its inception, the centre has published numerous reports on road accidents and driving habits and has launched various public awareness campaigns. The centre pursues the same goals as those set out on the Ponle Freno manifesto: ‘2020 Zero Victims’. Anfabra: Anfabra (Spanish Soft Drinks Association) and Ponle Freno are doing their bit to combat drowsiness at the wheel, one of the biggest causes of accidents. 7. OUR CONTRIBUTION  | 151 | ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017