Annual And Corporate Responsibility Report 2017

The legally prescribed special watershed for the most vulnerable audiences is rigorously observed across all channels and has even been extended in certain cases, such as on the Neox channel. The Group has extended the special watershed on Neox, a channel that shows Neox Kidz children’s programmes. Meanwhile, for specialist children’s channel Neox Kidz, advertisers have a multi- platform environment with specific content suitable for children aged 0 to 11, in which they can insert age-appropriate advertising messages. Special watershed for ATRES AFINIDAD channels (LaSexta, Neox): Monday to Friday: from 08:00 to 09:00 and from 17:00 to 20:00 Weekends and public holidays: 09:00 to 12:00 noon On NEOX, children’s time slots are protected and the so-called pauta única approach (where all channels cut to adverts at the same time) is not applied 7.3.5. Social interest contents Through its Corporate Responsibility Policy, Atresmedia contributes towards social development and progress by raising public awareness of pressing issues and concerns. Atresmedia attempts not only to show society as it is, but to help bring about positive social change through the content it broadcasts. Atresmedia Televisión, Radio and Digital Atresmedia Publicidad Covering events and issues of public and social interest Supporting social projects by offering advertising time Showing special programmes on worthy causes to support NGOs The means The objectives Keeping audiences duly informed of news and other matters that affect them Helping to raise awareness of social improvement actions | 150 |  7. OUR CONTRIBUTION ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017