Annual And Corporate Responsibility Report 2017

The Self-Regulation Committee and the Joint Monitoring Committee analyse all complaints received every four months. In 2017, a total of 80 complaints were received against all the operators adhered to the code. Of these, two were upheld as constituting unsuitable content, although none of those was ever broadcast by Atresmedia. To ensure these commitments are applied throughout the entire content creation process and meet the required standards of quality and responsibility, Atresmedia has set up a Content Committee, a corporate Code of Conduct and a Code of Ethics for its news services. Turning to digital platforms, work continued in 2017 on improving the visibility of age classifications for content available on Atresplayer. A pilot project was also launched on Flooxer to identify content classified as being suitable for 18 and over and to make such content available only once the viewer has entered an age of 18 or above. A total of 1,611 hours of children’s programmes were broadcast in 2017, as shown below: 2016 2017 Neox Neox Kidz 1,635 1,490 Other Neox 41 118 laSexta Cine 5 3 Atreseries The Clone Wars 11 0 Total hours 1,692 1,611 Child-friendly advertising content Atresmedia Publicidad aims to offer advertising that is suitable for all ages, focusing in particular on younger audiences. In its Responsible Advertising Policy, Atresmedia Publicidad promises to take special care when placing advertising products on content aimed at young audiences and it independently markets time slots whose programmes are intended for children. 7. OUR CONTRIBUTION  | 149 | ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017