Annual And Corporate Responsibility Report 2017

When it comes to accessibility, Atresmedia is working on two fronts: subtitling, audio descriptions and traditional sign language, and the use of new online platforms to allow easier access to content. Atresmedia made the following content accessible to all audiences in 2017, by type of adaptation: 2015 2016 2017 Subtitling for the deaf - Atresmedia Group Hours 26,054.8 36,155.9 37,285.5 % to 24 hours 78.65 80.18 82 Number of hours of sign language 717.5 997.3 1,032.5 Number of hours of audio description 910.4 1,255.3 1,401.8 Milestones in 2017 The news teams of Antena 3 and laSexta send the cue sheets to the live subtitling team as far in advance as possible, thus shortening the delay in the subtitle text appearing on screen and ultimately improving the quality of live subtitling. Subtitling of live programmes has been extended in the case of El Hormiguero 3.0, laSexta Noche and El Chiringuito de Jugones. The quality of subtitling for all live news and current affairs shows has been improved in order to make all public service events accessible to all viewers. Atresmedia offered over 600 hours of subtitled on-demand content in 2017 (available on its online platforms). 7.3.4. Child protection Atresmedia has undertaken to protect children from two different angles as part of its Corporate Responsibility Policy: • Producing and broadcasting responsible news and entertainment content so as to protect the most vulnerable audiences, notably children. • Promoting honest and ethical advertising that protects viewers, especially children. Responsible news content and entertainment Atresmedia Televisión has children strongly in mind when choosing what to broadcast on television. It has been a signatory to the Code for the Self- Regulation of Child-Oriented Television Content , a voluntary standard for companies wishing to make a difference. Atresmedia also sits on the code’s Joint Monitoring Committee, which sees to it that the code is followed. | 148 |  7. OUR CONTRIBUTION ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017