Annual And Corporate Responsibility Report 2017

7.3.2.4. Crea Cultura in 2017 More information at http://compromiso.atresmedia.com/crea- cultura/ In 2017, Crea Cultura continued to promote the Está en tu mano (It’s in your hands) campaign to raise awareness of the value and worth of cultural creation and respect for intellectual property. In January, it signed a partnership agreement with FNAC to promote cultural outreach through various actions and initiatives, including a series of seven music and film gatherings held at FNAC to talk about the music featuring in films in which Atresmedia has been involved. Meanwhile, the following three Crea Cultura Forums were held in 2017: • The ‘ghostbusters’ of digital piracy. Hunting down pirates who prey on the rightful creators and owners of films, music and books • Piracy at the cinema: how to protect a cultural industry at threat • Will blockchain save creators? Learn everything about what this fourth industrial revolution will mean for culture and the media To mark the occasion of Intellectual Property Day, a number of special bumpers were aired to pay tribute to inventors and an internal awareness action was carried out among Atresmedia employees. | 144 |  7. OUR CONTRIBUTION ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017