Annual And Corporate Responsibility Report 2017

On occasion of World Cancer Day, Constantes y Vitales staged the ‘ Presente y Futuro de la Investigación del Cáncer ’ event (‘Present and Future of Cancer Research’), alongside Fundación Axa and Centro Nacional de Investigaciones Oncológicas (CNIO). The event featured a keynote address by Nobel Laureate in Medicine, Harald zur Hausen, under the title ‘Outlook for the prevention of cancer and chronic diseases’. SPOTS laSexta 450 Neox 263 Total 713 Hours 4.4 Cumulative audience (thousands) 28,660 Coverage (%) 67.4 GRPs 439 Adverts broadcast 400 No. of news items posted online 661 No. of mentions on social network pages 3,650 No. of news items and mentions in laSexta news and other programmes 53 No. of visits to the website 824,565 Other key actions in 2017 Hip fracture prevention campaign. Partnership agreement with Fundación Española para la Ciencia y la Tecnología to promote research projects via Precipita’s website (www.precipita.es ). Campaign to prevent head and neck cancer. Increasing female representation in the field of science: nominating three women to the Expert Committee. Support for research on laSexta: the news and educational programmes shown by laSexta have showcased the work of Spanish scientists through special news coverage and raised awareness of numerous research and preventive medicine initiatives. Constantes y Vitales was named “Best Action in Communication” by Consejo Español de CRP (Spanish Council for Cardiopulmonary Resuscitation). It was also voted “Social Healthcare Personality of the Year” at the Neuromadrid Awards and received a Gold Badge from Sociedad Española de Neumología y Cirugía Torácica (Spanish Society of Pneumology and Thoracic Surgery). 7. OUR CONTRIBUTION  | 143 | ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017