Annual And Corporate Responsibility Report 2017

7.3.2.2. Objetivo Bienestar in 2017 More information at http://compromiso.atresmedia.com/ objetivo-bienestar/ SPOTS Antena 3 1,083 Nova 445 Mega 585 Atreseries 607 Total 2,720 Hours 16.50 Cumulative audience (thousands) 36,780 Coverage (%) 87.3 GRPs 2,374 No. of mentions on social network pages 3,650 No. of news items posted online 265 Now in its fifth year, Objetivo Bienestar held its Coles Activos (Active Schools) awards in 2017, with prizes going to those schools that encourage their pupils to grow up healthy. The winners were: • First Prize: CEIP Cisneros, Santander (Cantabria) • Second Prize: Colegio Enrique Soler, Melilla • Third Prize: CEIP Claudio Sánchez Albornoz, Almansa (Albacete) and CEIP Benito Pérez Galdós, Miguelturra (Ciudad Real) Also in its fifth edition in 2017 was the Organised Walk in the Madrid Amusement Park , a family-oriented sporting event that is not only fun but healthy. As in previous years, the event enjoyed a big turnout, with thousands of people taking part. Meanwhile, Atresmedia Commitment was busy encouraging its employees to eat healthily by adding a special Objetivo Bienestar daily menu to the Company’s canteen service. Other key actions in 2017 Type 2 diabetes awareness campaign. Beneficios del Plátano (Benefits of Bananas) campaign. 7. OUR CONTRIBUTION  | 141 | ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017