Annual And Corporate Responsibility Report 2017

This year the IX Ponle Freno Awards went to nearly one hundred projects and ideas in the following categories: • Ponle Freno Citizen Award : Manuel Antiller (awarded posthumously). School bus driver who saved children’s lives while he suffered a heart attack. • AXA Award for Innovation and Development in Road Safety : automatic tyre- inflation device developed by the University of La Rioja. • Ponle Freno Junior Award. Programme to provide safe and sustainable mobility called “Puente Genil EDUCA”, by the Town Council of Puente Genil (Córdoba). • Ponle Freno Award for Best Road Safety Action . Projects to raise awareness among young drivers: Trendy Driver and Crash Attack for Michelin. • Ponle Freno Award for Best Employee Road Safety Action : Transnational Road Safety Plan by GAS NATURAL FENOSA. Ponle Freno’s public charity runs have been running for nine years in Madrid and for four years in Vitoria. This year they were staged for the first time in Pontevedra, Palma de Mallorca and Las Palmas de Gran Canaria. In 2017, the PONLE FRENO race track raised a total of 178,032.37 euros, all of which was used to support the victims of road accidents. Ponle Freno also took part in the I Forum to Promote Road Safety Education at the Spanish Congress of Deputies. The forum is organised and overseen by the Parliamentary Road Safety Committee. Meanwhile, a number of campaigns were rolled out to raise awareness of the effects of medicine on our ability to drive (Al volante ningún efecto es secundario); to make drivers more respectful of cyclists (Metro y Medio), to warn against the use of mobile phones while driving (¿Lo coges?); calling for the compulsory use of vehicle restraint systems for children; to improve safety during holiday periods when road traffic is at its peak; and to warn of the effects of alcohol and drugs when at the wheel. Atresmedia’s commitment to road safety also extends to employees. In 2017, the Group held its second Road Safety Education Week with the aim of training employees and raising their awareness of the issue. Other key actions in 2017 Conduce Seguro (Drive Safe) as a new slot on the Centímetros Cúbicos motoring show. Ponle Freno-AXA Road Safety Education Centre: launch of the II Report on Driving Habits in Spain. Launch of the Ponle Freno Mutting app. Special public awareness video on how to react when an ambulance needs to pass. | 140 |  7. OUR CONTRIBUTION ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017