Annual And Corporate Responsibility Report 2017

Goal Focal points Ponle Freno Helping to save lives on the road • Recommending safe driving practices and habits. • Promoting road safety education. • Actively collaborating with all social agents involved in road safety. Objetivo Bienestar Raising the population’s awareness of the importance of leading a healthy life and spreading the idea that caring for one’s physical and emotional well-being is key to enjoying good health and an emotional balance. There is a also preventive health version for young children under the claim “Ideas para crecer sanos” (“I deas for growing up healthy ”). • Healthy diet -Remaining physical active -Maintaining a healthy mind. Constantes y vitales Under the claim “Trabajamos hoy por la salud del futuro” (“Working today to be healthier tomorrow”), Atresmedia aims to support quality medical research and preventive healthcare. • Showing the value of researchers • Helping to stop talent from leaving the country • Offering useful tips and advice on how society can help prevent illness and disease Crea Cultura Raising awareness of the value and worth of cultural creation and inventors and respect for intellectual property. • Awareness initiatives • Getting everyone involved in the world of culture to debate and discuss the matter openly Tolerancia Cero Raising awareness and encouraging people to report gender-based violence. • Social rejection of abusers • Alerting society to the dangers of everyday male chauvinism, which often goes ignored • Educating children to help prevent gender-based violence later in life • Stressing the importance among young people of enjoying healthy relationships based on trust No son un objetivo (Spanish Red Cross) Raising awareness of the humanitarian crisis arising from attacks on patients, health workers and healthcare facilities in war zones. The situation is now critical as these attacks have been on the increase in recent years. | 138 |  7. OUR CONTRIBUTION ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017