Annual And Corporate Responsibility Report 2017

SDG Atresmedia actions helping to accomplish the goal Television content • La ruleta de la suerte (Antena 3) broadcast a special fundraising episode to improve water quality in Peru. Television content • Special episode by laSexta Columna titled ‘Sol: el impuesto que más calienta’, (The Sun: the tax that burns the hottest), which revealed the penalties for using solar energy in Spain. Corporate responsibility initiatives • Hazte Eco : environmental awareness initiative of the Neox channel, which broadcasts a fortnightly current affairs show on the world of renewable energies. T elevision content • Special episodes of El Objetivo (laSexta), on the technological revolution and its impact on employment; of Equipo de Investigación (laSexta), titled ‘Las Kellys: Las que limpian los hoteles’, drawing attention to the appalling working conditions in the hotel trade; and of Equipo de Investigación (laSexta), ‘Caza al Pasajero’ , on licenses for private vehicles to carry fare-paying passengers. • Exposure of various topical employment-related issues in Spain through interviews on Espejo Público (Antena 3). Corporate responsibility initiatives • Crea Cultura : initiative to uphold and protect intellectual property, recognise the work of creators and inventors and promote culture and talent. • creaCultura movement, intended as a tribute to those who create culture. The initiative consisted of various shows across the different channels of Atresmedia, plus an internal initiative for employees. Volunteering • Corporate volunteering action to help women with intellectual disabilities carry out their work. Awards and accolades • Atresmedia was named most desirable company to work at within the communication sector, according to the Randstad Employer Brand Research 2017 report, and the seventh most attractive of all Spanish companies. The Most Attractive Employers 2017 survey revealed that Atresmedia is the number one choice for university students when it comes to finding work in the media sector. | 132 |  7. OUR CONTRIBUTION ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017