Annual And Corporate Responsibility Report 2017

SDG Atresmedia actions helping to accomplish the goal Television content • Reports on laSexta Noticias urging the authorities to install defibrillators in public places in order to save lives, as part of the Constantes y Vitales campaign. • ‘¿Qué comen nuestros hijos?’ (Antena 3), a programme hosted by chef Alberto Chicote that looks into the food our children eat in Spain. • Special investigations on Equipo de Investigación (laSexta), where the team explores the properties of dried fruits and nuts, raises awareness of the dangers of cocaine and the improper use of antibiotics, and investigates obesity and pseudotherapy). • laSexta Columna aired 2045: La muerte de la muerte , on research into serious diseases. • Agreement between El Hormiguero (Antena 3) and the Spanish Cystic Fibrosis Federation, reiterating the channel’s support for the Pablo Motos Annual Grant for research into the disease. • Fund-raising for Fundación Isabel Gemio (Onda Cero, Antena 3 and laSexta), focusing on rare diseases. Radio content • Onda Cero Cádiz invites the Spanish Blood Donors Association to the show every month. • One Friday a month, Ceuta en la Onda airs its Gente Corriente show, with the help and support of users of the Ceuta Mental Health Association. Corporate responsibility initiatives • Ponle Freno : initiative to reduce road accidents. • Objetivo Bienestar and Objetivo Bienestar Junior : initiative to promote healthy living habits. • Constantes y Vitales : initiative to promote medical research and raise awareness of health issues. Internal actions • Course on cardiopulmonary resuscitation and use of defibrillators given to nearly 200 Group employees. • II Road Safety Week, which aims to raise employee awareness of how medicine can affect their ability to drive. Partnerships • Agreement between laSexta and the Spanish Foundation for Science and Technology (Fundación Española para la Ciencia y la Tecnología, or FECYT) to showcase the research projects of the Precipita website, which was created to fund research and science outreach projects. Volunteering • Corporate volunteering actions to befriend and support the elderly. Volunteering with elderly people. Cardiopulmonary resuscitation course for employees. | 130 |  7. OUR CONTRIBUTION ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017