Annual And Corporate Responsibility Report 2017

Atresmedia has also been pursuing its Proyecto Mañana (Project Tomorrow) initiative in a bid to find young talent and make its programmes more innovative. The project places university students in contact with companies and is ultimately intended to champion research and investigation projects that seek to develop the creativity and talent of students in audiovisual communication. The working groups present their projects to Atresmedia’s management team, targeting all formats and platforms: television, radio and the Internet. They can earn a cash prize and also an internship at one of the Group’s divisions intended for students. In 2017, the prize went to a team of students pursuing a degree in Audiovisual Communication at the Autonomous University of Barcelona, who presented two projects consisting of a television contest and a docu-reality. 7.2.5. Internal communication Atresmedia knows full well that to reconcile the goals of the company and its employees it needs to ensure constant two-way dialogue with its employees. To achieve fluid and constructive dialogue with employees, Atresmedia has set up the following channels of communi- cation: the onboarding manual, which is handed to all emplo- yees on joining the Group, the MASD3 digital magazine and the Corporate Intranet. MASD3 is Atresmedia’s monthly digital magazine. It is sent out to all Group employees in a bid to improve levels of engagement, inform them of the main milestones reached by the Company and showcase the results achieved by all departments and divisions. Over 20 professionals from different areas and fields of expertise contribute to MD3. MASD3 reported upwards of 3,000 single users in 2017 (3,103), with over 110,000 pages viewed (116,236) in the year. In April, the magazine celebrated its fifth anniversary with a special hard copy edition featuring the year’s biggest milestones. It also published its fiftieth edition in 2017. Atresmedia is currently developing its new Intranet, which is due to be launched in 2018. Representatives from all areas of the Group took part in co-creation events, which ultimately resulted in a brand new prototype for the tool. The aim is to make internal communication more agile and efficient, while making the platform a cornerstone of the Group’s new communication strategy. 7. OUR CONTRIBUTION  | 125 | ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017