Annual And Corporate Responsibility Report 2017

and positive venture. In 2017, Th’nk developed its three lines of action through a range of different activities: Th’nk Inspira Motivational conferences and training delivered by experts 300 participants Th’nk Innova Brainstorming contest to turn employee creativity into innovation 15 ideas short-listed Th’nk Crea Driver of ideas generated through Th’nk, which makes them a reality 3 winning ideas Th’nk: intrapreneurship at Atresmedia The year marked the end of the Th’nk Innova competition, in which upwards of 400 employees contributed over 800 ideas. Judging the entries on their originality, scope, realisation, return and diversity, a panel comprising Atresmedia employees proceeded to short-list 15 innovative ideas and went on to name three winners. • Opportunities category: “Neox Discover”. Multimedia platform in which budding musicians play their own songs. • Efficiency category: “ Nos movemos con el sol ” (“Moving with the sun”) The idea behind this project is to replace Atresmedia’s existing vehicle fleet with electric cars. • People category: “ Oportunidades al talento ” (“Give talent a chance”) Under this innovative project, Atresmedia and its media partners can swap professionals with the aim of developing talent and learning other processes and business models. Th’nk Crea has promised to conduct a pilot test for all three winning entries. Atresmedia successfully implemented the “ Oportunidades al talento ” initiative in 2017 through a partnership agreement with RTL Group. The two projects in the category of Opportunities and Efficiency will be rolled out in 2018, along with the short-listed projects, which will be added to an ideas bank for possible implementation down the line. 7. OUR CONTRIBUTION  | 123 | ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017