resumen_ejecutivo_ENG

In 2017 we expanded the Ponle Freno races to Pontevedra, Palma de Mallorca and Las Palmas de Gran Canaria, while raising awareness of the dangers of mobile phone use while driving. In 2017, the Ponle Freno race circuit brought in more than 178,000 euros, which were allocated in full to projects in support of traffic accident victims. Asturias, Madrid and Valencia are now “heart-protected” territories thanks to the campaign on the installation and use of defibrillators carried out by Constantes y Vitales . This project also had a research aspect: Harald zur Hausen, who was awarded the Nobel Prize for his research on the influence of the papilloma virus on the onset of cancer, was a guest speaker in Madrid. The Group kept up its support for the fight against gender violence by means of its Tolerancia Cero (zero tolerance) project, encompassing campaigns on how to isolate domestic violence perpetrators and combat sexist micro-aggressions. Hazte Eco took part in a “Save the Climate” campaign by broadcasting ads calling for action against climate change. In 2017, our commitment to raising awareness in the community involved us with a range of NGOs, to which we donated free advertising campaigns to a value of more than 12 million euros. Crea Cultura continues to move forward as a leading advocate of the creation and protection of intellectual property. One of its recent projects is Crea Lectura , a new TV show on literature broadcast by laSexta . As you can see, our contribution to society is not limited to broadcasting awareness-raising campaigns externally. We also aim to bring about real change internally within our Group . Consistency is another of the values that inspire us. Hence, in 2017 we hosted cardiopulmonary resuscitation and defibrillator courses involving more than 200 Group employees, and also held our second “Road Safety Week” to train our people in this field. We are also aware that our professionals are one of our best assets, so another of our commitments is to offer them a rewarding and highly motivating workplace. We have accordingly made progress with enhancing our people’s work-life balance by introducing improvements in the collective bargaining agreement signed in 2017. We also support equality: 50.4% of our employees are now women. Moreover, we made further efforts to provide employees with quality training to enable them to rise to the new challenges we now face. But that’s not all: we want to build an active dialogue and engagement with our professionals and offer them forums for sharing ideas in aid of internal innovation. This is the intention behind Project Th’nk , which became firmly established in 2017. The initiative is designed to encourage Atresmedia employees to come together in a space of inspiration, communication and teamwork and bring out their intrapreneurial spirit. Of course, I cannot fail to mention the dedicated engagement of Group employees who took part in the Corporate Volunteering Programme , which has now been in place for a decade. The programme has involved the donation of This is the first time that our Group publishes an integrated report setting out the relationships between strategy, governance and financial performance and the social, economic and environmental setting in which the organisation operates | 8 |  LETTER FROM THE CHAIRMAN ATRESMEDIA  |  EXECUTIVE SUMMARY OF THE ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017