resumen_ejecutivo_ENG

The television division has again proved its robustness through a model that is recognised for its news programming, its entertainment and its fiction, which is endorsed by audience ratings and best able to withstand a scenario of increasing fragmentation. Among other achievements, Antena 3 ended 2017 as the unrivalled leader in the morning and weekend timeslots, while laSexta again outstripped its main competitor for the fifth year running. Our special-interest channels, Neox , Nova , Mega and Atreseries , rounded out Atresmedia Televisión’s successful offering. The television division is capable of generating prestigious and widely recognised brands; it is a veritable factory of quality content that is distributed around the world and of which we are very proud. This high quality is enabling us to prove that our strategy as a content factory is effective. In this sense, the last step in this direction has been Atresmedia Studios, a pioneer production venture for the creation, design and production of content to third parties, which already has a wide range of both Spanish and international customers. Atresmedia Radio is still going strong, based as it is on credibility, diversity of viewpoints, entertainment and closeness to people’s real concerns. The past few years have been complex for our radio division, but we are beginning to see positive results. We have the best offer on the market, even though our smaller number of broadcasting bases means that we are not competing on an equal footing. Onda Cero proved its immense strength: it was the only general- interest radio station to grow in the last two consecutive waves of the EGM audience survey, and ended 2017 with 3% growth, doubling the market average. Our superb team of professionals are determined to remain at the forefront and even surpass their own achievements: this has lent still greater strength to our radio presence. We have now been joined by Jaime Cantizano, who will work alongside leading journalists like Carlos Alsina, Juan Ramón Lucas, Julia Otero, Héctor Fernández and Javier Ruiz Taboada or Jose Ramón de la Morena among other superb journalists. Atresmedia Publicidad effectively leveraged all the Group’s resources, and again in 2017 led the advertising market, being the advertising exclusivist with the highest share in the market, of around 20% and the highest power ratios in its chosen areas. In addition, in line with the Group’s overarching search for innovation, the Advertising division opened up new market niches. In this sense I would like to highlight the acquisition of Smartclip Latam , which makes Atresmedia the leading Spanish operator in the online advertising market and bolsters its strategy in that field. Atresmedia Digital retained our position as the leading audiovisual group on the Internet and placed among the top ten most visited websites in Spain, according to Comscore; it raised its monthly average unique visitors to 27 million, and moved forward towards tighter integration at a time when the online world is becoming increasingly important. Our coverage of the Catalan independence process via Antena 3 Noticias, laSexta Noticias and the Onda Cero news unit was the go-to option for millions of people, and strengthened our bond to the real concerns of the wider community LETTER FROM THE CHAIRMAN  | 5 | EXECUTIVE SUMMARY OF THE ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017  |  ATRESMEDIA