resumen_ejecutivo_ENG

Atresmedia Televisión Atresmedia TV remained the first choice for news coverage in 2017, ending the year with an audience of 26.6% and leading the way in prime time and afternoon viewing. Antena 3 and laSexta were, for the fourth straight year, the favourite channels of Spanish viewers and had the best rated hosts: Atresmedia had 11 of the 15 highest rated presenters and opinion leaders, according to the TV Perception Study released by Personality Media. It was also viewed by the public as the most reputable and trustworthy audiovisual media group, according to the RepTrak España 2017 Studio prepared by consulting firm Reputation Institute. The Series Atresmedia brand once again showed its credentials when it comes to Spanish fiction, earning critical praise and proving hugely popular among audiences. Moreover, shored up its international reach, with hits like ‘La casa de papel’, the most widely acclaimed series abroad in the history of Spanish TV. Atresmedia TV (19,5%), Antena 3 (11,6%) and Nova (2,9%) were the group , the channel and the thematic channel leaders in non linear audience in 2017. Antena 3 Antena 3 leads the commercial target audience in the mornings and at weekends, reporting the year’s most viewed broadcast , series , premières and daily programme , with an average audience of 12.3% in 2017. Antena 3 Noticias was the only privately-owned news programme to report gains. Its afternoon slot from Monday to Sunday was the leading news programme among the commercial offerings. laSexta laSexta again topped the rankings, 6.8% clear of its nearest rival for the fifth straight year and managing to extend the gap between the two by a record +0.6 during the year. It beat its rival in the daytime, afternoon , evening , prime time and commercial audience segments . It has cemented is status as a leading news and current affairs channel: in October it reported its h ighest ever monthly share (9.1%) and its best daily performance (17.5%) thanks to its special episode of Al rojo vivo: El Objetivo, which earned 28.1% . 2017 Activities | 20 |  THE YEAR AT A GLANCE ATRESMEDIA  |  EXECUTIVE SUMMARY OF THE ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017